Modern Printing Solutions for Marketing Materials

The modern world of digital marketing can seem to have diluted the power of print. But, despite this perception, printed materials continue to provide an important role in many marketing strategies. They offer credibility, tactile engagement and adaptability that can’t be replicated with digital mediums. Plus, neuroscience research has proven that physical print materials trigger activity in the part of the brain that correlates with desirability and value.

The recent resurgence of interest in printing has been driven by the need for marketers to deliver impactful, scalable, and cost-efficient solutions. Fortunately, advancements in technology have made this possible. With the right expertise and resources, modern printing company in Orlando can help businesses of all sizes reach their marketing goals.

Unlike other marketing mediums, printed materials can be customized and personalized to target specific demographics for maximum efficiency and impact. Whether it’s a small run of business cards or a large-scale brochure, leveraging the latest printing innovations can improve turnaround time and save money. This approach to print marketing also allows for last-minute changes to be made without the need to pay for a new print run.

To address these evolving requirements, ink suppliers have been hard at work to engineer the most advanced solutions available. Flint Group, for instance, recently launched EkoCure Ancora Dual Cure inks to enable narrow web flexo converters to make the transition from mercury to UV LED curing systems. The inks are compliant with direct and indirect food contact regulations and are designed to meet the performance demands of a wide range of flexible packaging and label applications.

Hubergroup USA has also stayed ahead of the curve with its NewV Max UV ink system for narrow web flexo printing. The ink offers high strength, low viscosity and dual curing to improve productivity. Additionally, it supports a wide range of label and packaging substrates to accommodate converters’ existing equipment. The inks are also compliant with indirect food contact regulations and meet the needs of a variety of demanding applications, such as pharmaceuticals and cosmetics.

For industrial printers, digital solutions have opened up a world of possibilities. HP SitePrint, for example, combines digital printing with 3D scanning to create highly-accurate construction layouts. This solution enables users to optimize site layouts, achieve faster project completion times, reduce costs, and create a better experience for on-site workers.

When it comes to commercial printing, flawless execution is vital to ensuring the highest quality results. Knowing the common pitfalls in the design and print process can help avoid costly mistakes. Some of the most common include: